Branding
This is perhaps the most important part of your marketing communications program. Branding includes:
- Logo development and use guidelines - to ensure it doesn't get re-coloured, stretched or otherwise 'bastardised'
- Corporate imagery - a stockpile of images that demonstrate your core offerings
- Colour template selection - identifying colours that complement your corporate personality, and that work well together both on screen and printed
- Wording - finding those few words that crystalise what it is you provide
This can then be applied to everything you use to communicate with, from business cards to websites, flyers to shopping bags, price-tags to newsletters.
When Junction Marketing Communications works on your branding we analyse what it is you do, we look at competitor branding, and discover your likes and dislikes. Once we come up with a logo that meets your needs, we supply it in EPS high-resolution JPG formats. We also provide a simple guide that includes things such as colour use (PMS, 4-colour and RGB equivalents), component use (taglines, images etc) fonts etc, to ensure consistency wherever your brand is represented.